The third stage of The Profit Path is Find It.

This is where the real work starts.

See It shows you what’s coming in, what’s going out, and what’s left for one month. Find It is where you start seeing the whole story every month, with numbers you can read and analyze.

This is the most important change in the entire Profit Path.

Going from being a business owner (great at the work),

to being a businessperson (someone who understands what their business is telling them).

It's the biggest mental shift you’ll make, and it will keep paying off for the rest of your working life.

This stage takes more than a download and an afternoon. But more doesn't mean hard, it means real. How long Find It takes depends on where you're starting. If your books are current, you’ll move through this quickly. If you have a shoebox of receipts and good intentions, it’s going to take longer. Either way your move is the same: just start.

"But my accountant handles my books."

Great! But your accountant's job is to record what happened last year and file your taxes. That's looking back at the story. Find It is about you being able to read this year's story while it's still happening so you can chage the ending. And it's far more learnable than you think.

Even if your bookkeeping is spotless, I'd still recommend going through the learning modules of the Bookkeeping Basics program. Module 1, 2 and 6. Understanding your numbers, not just having them, is what turns you into the person who can see why your business is busy but broke and make it profitable on purpose.

By the end of Find It, your books are done and you can read them. Once you can see your numbers, you can start finding the money hiding in them.

The Bookkeeping Basics program is available as both a free and paid resource.